'Maa Aasche'- People all over East India and other parts of the country eagerly wait for Durga Puja, every year. It is one of the most extravagant festivals in India. Durga Puja is celebrated in various forms across India. In North India, it is celebrated as 'Dusshera', in West India as 'Navratri' and as 'Vijaydashmi' in South India
Most of us can’t wait to try the new outfits and a feast of food every day. From eating ‘papad bhaja’ in Durga Puja pandals to trying mouth smacking food of street stalls, it is the perfect time to relish Bengali delicacies!
During the celebrations, we witness a crowd of individuals full of zest and zeal who treat themselves to chaat stalls while walking down the crowded lanes with family and friends. Durga Puja is one of the most awaited festivals celebrated with utmost joy and excitement.
During Durga Puja’s, Kolkata actually reflects on the title given to it - ‘The City of Joy’. The city is amplified with the beat of ‘dhakis’ and coloured with the ‘sindoor’ of women. The joy of this city is out on the streets echoing with the sound of laughter, rhythm and much more.
Speaking of, The City of Joy, Kolkata comes up with various creative ideas for Durga Puja pandals which the city has witnessed throughout these years. One such example is the ‘Haldi ka Pandal’ by JK Masale in Santoshpur Lake Pally. The brand contributed about 4000 kgs of turmeric for the making of this Pandal and the idea that went behind it was to highlight the importance of Haldi and also support the work of artisans in Kolkata. Haldi acts as an immunity booster and a staple in the Indian households. From a kitchen essential to an antiseptic, Haldi is an all-rounder spice. The pandal showcased the importance of Haldi in our Indian kitchens, keeping a symbolic attraction as a cooking bowl, for decor and awareness of health. Haldi is also the essential item of Maa Annapurna, showcasing its importance as the ‘kitchen essential’. We solely aim at being eco-friendly, health conscious and out-of-the-box! Anyhow, the urgency of the current situation requires us to boost our immunity in safe and natural ways and our ‘all-rounder’ spice, Haldi, is known for it!
From doctors, nurses and police officers to covid-19 survivors, each one of them are and will be the most significant part of the festival. The brand has kept in mind the safety and security of the society and sent out social messages through their hoardings which are set up across Kolkata. JK Masale salutes them and wishes them best of health.
So, this Durga Puja we hope you take extreme precautions by maintaining social distancing, wearing mask and not to forget, by using JK Haldi to boost your immunity. Durga Puja indeed is the joy of our city and the celebration of life. JK Masale salutes the frontline warriors and encourages you to take good care of your health with our immunity boosters during these trying times.
We at JK Masale wish you a very happy and safe Durga Puja!
